Damon Asadi
Visual Communicator

By turning the truth about the universally tense relationships between customers and their printers into a chance to highlight HP’s Print Solutions, Made to be less hated went from a one-off opportunity for the Nordic markets to a global platform across the UK, Ireland, Belgium, Luxembourg and the Netherlands. I helped the creative team at AKQA with graphic design during the post-production of this advertisement campaign.

An editorial photography project highlighting the prejudice against Afghans by Iranians, and its roots in the glorification of the empire — or, as Jalal Al-e-Ahmad calls it, “Westoxication.” Creative Direction & Photography by Damon Asadi. Styling & Fashion Design by Mia Bowie & Haritha Reddy. Modelling by Nina Izadpanah & Sania Jan.

Photobook put together from photographs I took while travelling through Iran and India. The cover is screen printed on a book cloth-wrapped board, and the inside pages are coptic bound. Every step of the process was done by me by hand.

"Beyond the United Arab Emirates' (UAE) skyscrapers and gold, its fast cars and shimmer, its oil barrels and pearls, are its central jails. This is where thousands of migrants, men and women of all stature, continue to languish for “crimes” ranging from bounced checks to drug peddling." My friend Sutirtha Chatterjee and his partner Chandni Sai Ganesh went to the UAE to interview caregivers of these incarcerated migrants, write about it, as well as document the situation through photography. Sutirtha later came to me with what they had produced and asked me to turn it into a book.

During the first semester of their Bachelor's, the fashion design students at Central Saint Martins worked hard on creating looks fully in white showcased to important industry professionals at "The Reset Show”, formerly known as “The White Show". Being a student at Central Saint Martins, I was granted access to this spectacle. I brought my Pentax K1000 film camera to capture the show both behind the stage and at the catwalk. I used black and white ISO 400 film and pushed two stops to ISO 1600 to increase contrast and grain. I later designed a magazine with the pictures I had taken accompanied by articles I collected through collaboration with other students.

This project was to design a platform for the global leaders in wine and spirits (Pernod Ricard) to share learning material and inspire the bartending industry.