ECCO, the globally renowned shoe and leather goods company, embarked on a journey to revitalise its e-commerce strategy, going from a monolith to a fully composable solution. Drawing on six years of collaboration, insights and strategic planning with AKQA, a comprehensive composable commerce solution and design system was created with one goal: to enhance the customer experience and internal operational efficiency in every interaction. During his time at AKQA, Damon Asadi was an integral member of the core design team working on the ECCO project. In the final stages of the project, Asadi took on responsibility for design quality assurance, working closely with the development team to ensure the final implementation remained consistent with the established design system, experience principles, and overall creative vision.
