Damon Asadi
Art Director

By turning the truth about the universally tense relationships between customers and their printers into a chance to highlight HP’s Print Solutions, Made to be less hated went from a one-off opportunity for the Nordic markets to a global platform across the UK, Ireland, Belgium, Luxembourg and the Netherlands. During his time at the award winning creative agency AKQA in Copenhagen, Damon Asadi brought this project to life with graphic design during the post-production process of the advertisement campaign.