Damon Asadi
Art Director

During the first semester of their bachelor's degree, the fashion design students at Central Saint Martins worked hard on creating looks fully in white, showcased to important industry professionals at "The Reset Show”, formerly known as “The White Show". Being a student at Central Saint Martins, Damon Asadi was granted access to this spectacle. He captured the show both behind the stage and at the catwalk. Inspired by the high-contrast, grainy look of Daido Moriyama's street photography, Asadi used black-and-white ISO 400 film and pushed it two stops to ISO 1600 to achieve a similar effect. He later designed a magazine with the pictures he had taken, accompanied by articles collected through collaboration with other students.